$1.2M/mo
Grew Bubbly Belle from zero to $1.2M in monthly revenue as the sole designer, owning every touchpoint from brand to checkout.
James Hanratty is a hands-on design leader who builds products people love to use.
Senior UX Leader and Product Designer with 18 years of shipping work that moves a real metric. I design AI products, run conversion programs that compound, and build teams that operate with judgment when I'm not in the room.
117%
Conversion rate lift on key e-commerce funnels through systematic UX optimization, research, and iterative A/B testing.
+46 NPS
Net Promoter Score improvement at ESAB through research-grounded design, clearer IA, and faster task completion across a global platform.
How I lead
I'm a player-coach. I'm in the work with my team, not above it. The best thing a leader can do for the business is set the conditions for the team to do great work, then get out of the way.
Read moreProblems I solve
AI products, enterprise platforms, e-commerce funnels, design organizations, the work changes shape but the job is the same: take something tangled and ship something that performs.
Read moreLab
Side projects, no client brief. 18 years on the web and I still need a place to build for myself. AI workflows, weird ideas, anything that doesn't fit somewhere else on this site.
See work