About
Hi, I'm James. I take messy product problems and ship work that performs.
I'm a hands-on design leader. The thing I care about is how products actually work for the people using them. At ESAB, I designed and launched two enterprise AI products from scratch, an AI search engine and a multilingual LLM assistant, cutting load time from 13 seconds to under a second. Earlier, as the sole designer at Bubbly Belle, I grew the brand from zero to $1.2M in monthly revenue. I'm a psychology major who codes. I build things that perform.
01 / Career
Experience
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2021 to 2026
ESAB Corporation
UX Team Lead
I scaled a cross-functional product team from 2 to 12 and owned UX strategy across a portfolio averaging 580K monthly sessions, shipping two enterprise AI products from the ground up and driving a 613% increase in lead generation at a global manufacturer.
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2019 to 2021
AtLarge / Atlas Networks
Creative Director
I led UX and front-end for global entertainment brands including Monster Jam, Disney On Ice, and SuperMotocross, redesigning a platform that served 340M+ monthly requests and delivered a 30% lift in ticket sales.
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2017 to 2019
Bubbly Belle
Lead Designer / Front-End Developer
As the sole designer at a five-person DTC startup, I owned every pixel from landing page to checkout and scaled the brand from zero to $1.2M in monthly revenue at a conversion rate four times the industry average.
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Earlier career
Creative Director · Lead UX · Front-End
I held Creative Director roles at Aureco Consulting and LiveSmart360, with earlier UX and front-end work at StarRizer and Glide Interactive, nearly a decade of director-level leadership before ESAB.
02 / Tools
Tool stack
AI has chewed through a lot of surface-level design work. The value now lives in systems thinking and knowing how to use the tools well. Here's the current rotation.
FigmaClaude
PhotoshopIllustrator
VS Code
BlenderMouseflow
BrowserStack
Spotify
03 / Home
Off the clock
I have 14-year-old twins, Bronx and Ella, who just started 9th grade. Bronx won a statewide all-school art contest held by the Salvador Dali Museum, and his documentary about 9/11 went from Best Documentary at the county level to a top-three finish at the state finals. He also redesigned his high school's logo, the principal approved it for a schoolwide refresh this year, and he's now designing the seasonal and team variants. Ella is a budding anime artist and one hell of a sous chef when I'm cooking. The bar in this house is high.
My wife Amber runs Dirty Sara-Soda, a mobile dirty soda business here in Bradenton/Sarasota. By her own description, I'm her indentured servant in the trailer. I have no legal recourse and the tips are non-negotiable.
At home we have two bernedoodles: Louie, who's 7 and takes up more couch than is reasonable, and Teddy, who's 6 months old and is coming for the rest of it. Plus two cats, Keke and Mikah, who have made clear they don't answer to anyone.