About
I'm a hands-on design leader. The thing I care about is how products actually work for the people using them. At ESAB, I designed and launched two enterprise AI products from scratch, an AI search engine and a multilingual LLM assistant, cutting load time from 13 seconds to under a second. Earlier, as the sole designer at Bubbly Belle, I grew the brand from zero to $1.2M in monthly revenue. I'm a psychology major who codes. I build things that perform.
UX Team Lead
2021 to 2026I scaled a cross-functional product team from 2 to 12 and owned UX strategy across a portfolio averaging 580K monthly sessions, shipping two enterprise AI products from the ground up and driving a 613% increase in lead generation at a Fortune 500 manufacturer.
Creative Director
2019 to 2021I led UX and front-end for global entertainment brands including Monster Jam, Disney On Ice, and SuperMotocross, redesigning a platform that served 340M+ monthly requests and delivered a 30% lift in ticket sales.
Lead Designer / Front-End Developer
2017 to 2019As the sole designer at a five-person DTC startup, I owned every pixel from landing page to checkout and scaled the brand from zero to $1.2M in monthly revenue at a conversion rate four times the industry average.
Creative Director · Lead UX · Front-End
I held Creative Director roles at Aureco Consulting and LiveSmart360, with earlier UX and front-end work at StarRizer and Glide Interactive, nearly a decade of director-level leadership before ESAB.
AI has chewed through a lot of surface-level design work. The value now lives in systems thinking and knowing how to use the tools well. Here's the current rotation.
Figma
Claude
Photoshop
Illustrator
VS Code
Blender
Mouseflow
BrowserStack
SpotifyI have 14-year-old twins, Bronx and Ella, who are about to finish 8th grade. Bronx just won a statewide all-school art contest held by the Salvador Dali Museum, and separately won Best Documentary at the county level for a film he made about 9/11, which qualifies him for state finals. Ella is a budding anime artist and one hell of a sous chef when I'm cooking. The bar in this house is high.
My wife Amber runs Dirty Sara-Soda, a mobile dirty soda business here in Bradenton/Sarasota. By her own description, I'm her indentured servant in the trailer. I have no legal recourse and the tips are non-negotiable.
At home we have Louie, a bernedoodle who takes up more couch than is reasonable, and two cats, Keke and Mikah, who have made clear they don't answer to anyone.
