Solutions

I specialize in bridging the gap between complex design challenges and measurable business results.

Problems I solve

Problem Solution

Design isn't connected to revenue or business outcomes

UX strategy aligned to business metrics

I translate user insight into the language of the business. At Bubbly Belle I drove a 117% CVR lift. At ESAB I owned UX for two AI products that reduced support load and improved retention. The decisions I make are tied to metrics I can name.

Fragmented experience across multi-persona platforms

Systems thinking at architectural scale

I've designed platforms where a single product serves operators, administrators, and end users with completely different needs. I build coherence across those experiences through design systems, shared IA, and a north star vision that keeps the team oriented.

AI products with no design playbook

Human-centered AI product design

I've built AI product UX from scratch. Bloomreach AI Search and E.V.A. at ESAB required designing new interaction models for users who had never touched AI tools. I know how to frame uncertainty, build trust signals, and make AI feel useful instead of intimidating.

The costly gap between design concepts and engineering reality

Prototype-first validation with front-end fluency

I've been writing HTML and CSS for 18 years. I prototype in real materials, I understand browser constraints, and I catch feasibility issues before they become engineering problems. I bridge the design-dev gap because I've lived on both sides of it.

Misaligned design teams and stalled momentum

Player-coach leadership that builds and ships

I scaled a design team from 2 to 12 at ESAB while maintaining a +46 NPS and launching two major products. I lead from inside the work, not above it, and I know how to build culture, align stakeholders, and keep a team moving when things get complicated.