$1.2M/mo
Revenue at Bubbly Belle, grown from zero as the sole designer, at 4x the industry conversion rate.
UX Team LeadAI Product DesignerLakewood Ranch, FL
I design AI products, and the teams that ship them.
18 years turning tangled problems into products that move a real metric. Most recently I scaled a product team from 2 to 12 at ESAB and launched two enterprise AI products from scratch.
- ESAB
- Disney On Ice
- Monster Jam
- IMG Academy
- SuperMotocross
- Bubbly Belle
The receipts
1sfrom 13s
AI search response time at ESAB, across 12 languages, designed and launched from scratch.
613%
Increase in lead generation across a portfolio averaging 580K monthly sessions.
+12NPS
Net Promoter Score moved from 26 to 38 through research, clearer IA, and faster tasks.
Selected work
All case studies-
Cutting AI search from 13 seconds to one, in 12 languages.
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A published iOS app that controls a welding helmet over Bluetooth.
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Growing a DTC brand from zero to $1.2M monthly revenue.
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A global marketing platform across 42 countries and 70 languages.
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Powering 340M monthly requests for a global live motorsport tour.
How I work
"I'm a player-coach. I'm in the work with my team, not above it."
Set the conditions, then get out of the way
The best thing a leader can do for the business is build a team that operates with judgment when I'm not in the room.
LeadershipTake something tangled, ship something that performs
AI products, enterprise platforms, e-commerce funnels, design orgs. The shape changes, the job doesn't.
Problems I solvePsychology major who codes
I prototype in the real medium. Side projects live in the Lab, including an Xbox 360 dashboard my son bet me I couldn't build.
Visit the LabCurrently open to UX leadership roles
Let's build something good.